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Canalys:第一季度北美智能手机出货量增长4% 苹果市场份额占比达51%

时间:2022-05-24 10:00:57 来源:财经研究院 浏览次数:9 我来说两句(0) 字号: T T

Canalys:第一季度北美智能手机出货量增长4% 苹果市场份额占比达51%

2022年第一季度,北美智能手机出货量同比增长3.7%,达到3900万部。得益于市场对iPhone 13的旺盛需求,苹果智能手机出货量增长19%,市场份额占比达到51%。三星凭借最新推出的S系列和A系列手机,满足了中高端消费者需求,使其出货量上涨1%,市场份额占比达到27%。摩托罗拉在2021第四季度就表现不俗,也可以看出该公司致力于完全取代LG以往在运营商的份额,并凭借稳定的供应使得其得到了相应的回报。TCL和谷歌均跻身前五,市场份额占比分别为4%和3%。

Canalys分析师Brian Lynch表示:“苹果的强劲增长推动了北美智能手机市场。本季度,iPhone 13的火爆是其中的关键驱动因素。由于全球需求情况越来越不明朗,苹果在2021第四季度优先给其他地区供货后,现已将更多设备转回北美,使其能够更好地满足需求并交付上一季度未交付的订单。此外,最新版iPhone SE的发布也为北美许多忠实的iOS用户提供了一个实惠的选择。尽管不支持毫米波,但运营商一直在加大对C频段和Sub-6GHz频谱的投资,这将为iPhone SE在未来几个季度实现市场增长提供机遇。

Canalys:第一季度北美智能手机出货量增长4% 苹果市场份额占比达51%

Canalys Research分析师Runar Bjørhovde表示:“去年,摩托罗拉取代LG后,成为北美新晋第三大品牌。摩托罗拉利用其广泛的运营商业务,尤其是与预付费运营商和中端运营商的合作,并迅速利用全新机会,同时也建立了新的供应合作伙伴关系。基于广泛的运营商业务和首次对Pixel品牌的大力投资,谷歌凭借其传统广告业务和全新NBA合作伙伴关系,也在发起攻势,抢占市场份额。在第一季度,谷歌专注于Pixel 6的发布,但在接下来的时间内其将进一步扩展产品阵容,最近推出的产品组合就包括即将面世的Pixel 7旗舰机、物美价廉的Pixel 6a、Pixel手表和Pixel Buds耳机。”

Lynch表示:“通货膨胀给北美运营商带来了巨大的压力,他们将不得不提高价格。为了尽可能为该地区的电信巨头吸引和留住当地更多的用户,市场将用大幅折扣和高折价来缓解高端智能手机市场的压力。下个季度,供应问题仍然是顶端厂商面临的一个关键瓶颈问题,但北美地区仍将是优先供货地区,并可能保持健康良好的供应水平。尽管北美市场的经济前景充满了不确定性,但该市场完全有能力避免出货量出现任何重大波动。”

Canalys:第一季度北美智能手机出货量增长4% 苹果市场份额占比达51%

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